An SMS agent that qualifies leads and writes them to HubSpot.

A Twilio + HubSpot SMS agent that handles inbound qualification, books demos, and writes structured lead data back to the CRM in real time.

68%of inbound leads qualified without human touch

At a glance

The challenge, approach & outcome.

Challenge
A B2B SaaS was running paid SMS lead-gen at scale, but SDRs couldn't keep up with response time SLAs. Every minute past 5 minutes meant a conversion hit. They needed instant qualification with handoff to a human at the right moment.
Approach
Built an inbound + outbound SMS agent on Twilio, fronted by GPT-4o with tool calls into the lead-scoring model, HubSpot deal records, and a Calendly integration. Per-conversation memory, PII redaction at ingress, and a clean escalation path to an SDR the moment intent crossed a threshold.
Outcome
68% of leads now qualified without human touch, average time-to-booking down to 2.4 minutes, and the agent now handles ~110k conversations per week at 4.6/5 customer satisfaction.

Deliverables

Stack

Have a similar problem?

30-minute discovery call. No NDA gatekeeping. We'll tell you straight whether we're a fit.