B2B SaaS Lead Gen · SaaS · Lead Gen
An SMS agent that qualifies leads and writes them to HubSpot.
A Twilio + HubSpot SMS agent that handles inbound qualification, books demos, and writes structured lead data back to the CRM in real time.
68%
of inbound leads qualified without human touch
2.4 min
average time to qualified booking
110k
conversations per week handled
SaaS · Lead Gen
B2B SaaS Lead Gen
Client
B2B SaaS Lead Gen
SaaS · Lead Gen
Headline metric
68%
of inbound leads qualified without human touch
Deliverables
4
shipped to production
Stack
5+ tools
across the build
Challenge
A B2B SaaS was running paid SMS lead-gen at scale, but SDRs couldn't keep up with response time SLAs. Every minute past 5 minutes meant a conversion hit. They needed instant qualification with handoff to a human at the right moment.
Approach
Built an inbound + outbound SMS agent on Twilio, fronted by GPT-4o with tool calls into the lead-scoring model, HubSpot deal records, and a Calendly integration. Per-conversation memory, PII redaction at ingress, and a clean escalation path to an SDR the moment intent crossed a threshold.
Outcome
68% of leads now qualified without human touch, average time-to-booking down to 2.4 minutes, and the agent now handles ~110k conversations per week at 4.6/5 customer satisfaction.
68% of leads now qualified without human touch, average time-to-booking down to 2. The team owned this end-to-end.
B2B SaaS Lead Gen
SaaS · Lead Gen
of inbound leads qualified without human touch
average time to qualified booking
conversations per week handled
What we shipped.
- SMS agent
- HubSpot tool integration
- Escalation routing
- Live analytics dashboard
The tools we used.
More case studies
All case studies
Insurance · EU
Insurance — EU
1,400
An outbound voice agent that holds a real conversation.
End-to-end STT → LLM → TTS pipeline that books callbacks, handles objections, and writes notes back to Salesforce — with sub-1-second p95 latency.
Read case
E-commerce · DTC
DTC E-commerce Brand
−42%
Autonomous AI agents that manage inventory, marketing, and customer service.
An agent swarm running inventory replenishment, lifecycle marketing, and Tier-1 customer service for a growing DTC brand.
Read caseLet's talk about your version of this.
30-minute discovery call. No NDA gatekeeping. We'll tell you straight whether we're a fit.
info@aiinfox.com