DTC E-commerce Brand · E-commerce · DTC
Autonomous AI agents that manage inventory, marketing, and customer service.
An agent swarm running inventory replenishment, lifecycle marketing, and Tier-1 customer service for a growing DTC brand.
−42%
ops headcount required to run the same volume
+18%
average order value lift on AI-personalised flows
24×7
Tier-1 customer service coverage
E-commerce · DTC
DTC E-commerce Brand
Client
DTC E-commerce Brand
E-commerce · DTC
Headline metric
−42%
ops headcount required to run the same volume
Deliverables
4
shipped to production
Stack
5+ tools
across the build
Challenge
A DTC brand growing 8% MoM was being held back by operational drag — inventory decisions, marketing campaign setup, and customer-service response times. Hiring couldn't keep up; mistakes were getting expensive.
Approach
Designed a bounded agent swarm: an inventory agent forecasting replenishment, a marketing agent drafting and scheduling lifecycle flows against customer segments, and a customer-service agent fronting Zendesk with handoff rules. Every agent's actions are logged, reviewed weekly, and gated by approval thresholds.
Outcome
Operations now run with 42% less headcount for the same volume. AI-personalised lifecycle flows drove an 18% lift in average order value. Tier-1 customer service is 24×7 with sub-3-minute first response.
Operations now run with 42% less headcount for the same volume. The team owned this end-to-end.
DTC E-commerce Brand
E-commerce · DTC
ops headcount required to run the same volume
average order value lift on AI-personalised flows
Tier-1 customer service coverage
What we shipped.
- Inventory agent
- Marketing agent
- Customer-service agent
- Approval gates & audit logs
The tools we used.
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