The challenge, approach & outcome.
- 01Challenge
A DTC brand growing 8% MoM was being held back by operational drag — inventory decisions, marketing campaign setup, and customer-service response times. Hiring couldn't keep up; mistakes were getting expensive.
- 02Approach
Designed a bounded agent swarm: an inventory agent forecasting replenishment, a marketing agent drafting and scheduling lifecycle flows against customer segments, and a customer-service agent fronting Zendesk with handoff rules. Every agent's actions are logged, reviewed weekly, and gated by approval thresholds.
- 03Outcome
Operations now run with 42% less headcount for the same volume. AI-personalised lifecycle flows drove an 18% lift in average order value. Tier-1 customer service is 24×7 with sub-3-minute first response.

