The challenge, approach & outcome.
- 01Challenge
A growing DTC brand was launching 60+ SKUs/month across multiple channels. Merchandisers were the bottleneck — writing descriptions, optimising for SEO, syncing inventory, fixing image alt-text. Quality slipped as volume grew.
- 02Approach
Built a GPT-4-powered automation agent that ingests new SKU drafts, generates SEO-optimised descriptions in the brand voice, fills metadata, validates against a brand-safety checklist, and pushes updates to WooCommerce. Inventory sync runs on a separate scheduler with consistency checks.
- 03Outcome
Time-to-launch on new SKUs dropped from 6 days to half a day. Organic sessions on refreshed product pages up 34%, and inventory accuracy across web, marketplace, and retail channels at 100%.

